**ROLE SUMMARY**
The Senior Director, CFC CRM Platform Lifecycle & Value Lead is accountable for the post-launch, business-as-usual ownership of the CFC CRM platform across all live markets. This role reports directly to the CFC & Marketing CRM Product Portfolio Lead within the Chief Marketing Office (CMO). This role ensures the platform is embedded, adopted, operated, and continuously optimized to deliver sustained business value, while remaining stable, compliant, and scalabl...