Marketing Specialist 1

Post Date Jun 06, 2019

Hologic, we’re an innovative medical technology company that enables healthier
lives everywhere, every day. We are also a company that prospers and grows,
which is why we’ve been able to expand our offerings to empower even more
people and champion women’s health

powers our growth across Breast & Skeletal Health, Diagnostics, GYN
Surgical and Medical Aesthetics Solutions is also what differentiates us: the
exceptional and clinically proven capacity of our products to detect, diagnose
and treat illnesses and other health conditions earlier and better. This
clinical superiority creates high expectations, which we fulfill by continually
challenging ourselves to improve health through better technology, education
and market access.

of this would be possible without the talent and passion of our employees.
Together, our expertise and dedication to developing and sharing more robust,
science-based certainty drives our global presence and a promising pipeline
that responds to the unmet health and wellness needs of women, families and

we focus on women’s health and well-being, we are committed to having an even
broader benefit on the world. Together, we advocate for better health and
wellness through solutions that provide ever greater certainty and peace of

**Job Summary:**

Working with the Business Analytics and Insights (BAI) group within the larger Global Marketing team in the Diagnostics Solutions (DxS) business unit. Help to inform, influence and shape the strategic direction of multiple Hologic product lines and development programs. Provide quantitative marketing support to all on-market and contemplated new business lines within the DxS business segment. Assist in developing and maintaining mid- to long-term financial models across the DxS business using appropriate forecasting methodologies. Assist in the development of materials for the annual strategic planning process as well as on an ad-hoc basis with the analysis of potential organic and inorganic growth opportunities. Provide competitive intelligence, market sizing, segmentation, targeting, and positioning in conjunction with other departments to help support new product strategies, as articulated through the use of business cases, business reviews, and presentations to senior leadership.

**Duties & Responsibilities:**

+ Contribute to the team’s effectiveness in providing the DxS stakeholders with the analytics & insights needed to make well rounded, cross-functional decisions and execute on the division’s growth initiatives.

+ **Support the BAI team on the following activities:**

+ Capture and summary of secondary market research including third-party syndicated reports, Wall Street analyst reports, and industry and competitor news

+ Quarterly updates, creation, and dissemination of product forecasts and supporting materials

+ Deep-dive analyses of industry, competitor, and company trends using a combination of internal and third party data

+ Management and aggregation of world-wide analytics data including product forecasts

+ Additional support in Integrated Business Planning and Price functions, as needed

+ Alignment of common analysis work and knowledge-share across the broader, global Hologic business

+ Partnership across DxS stakeholders (Marketing, Finance, Project Management, Business Development, etc.)

+ **Specific responsibilities include:**

+ Manage an existing SharePoint portal that is used to house all important Marketing Sciences materials and provides a one-stop resource for internal customers (e.g. Marketing, Business Development, Finance, Executive Team, etc.)

+ Manage third party databases and other recurring data trackers

+ Additional ad hoc projects from other DxS stakeholders from time to time

+ Perform other related duties as assigned


+ Bachelor’s degree

+ Strong analytical capabilities and attention to detail

+ Proven ability to derive findings and recommendations from quantitative analyses and communicate effectively to senior leadership

+ Ability to work effectively with colleagues, build trust and consensus, and influence the actions of others

+ **P** **rovide GPA on resume**

**Agency and Third Party Recruiter Notice:**

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

**_Hologic, Inc. is proud to be an Equal Opportunity Employerinclusive of disability and veterans._**

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