**Job Description**

Reporting to Oncology & Hematology Business Unit Manager, executes marketing activities & plans and maximizes the brand potential and his/her main responsibilities will be as follows:

+ Designs and executes promotional activities (detail aids, messages, CVAs, advertising, congresses, etc.) in line with international branding and key messages

+ Works with Brand Teams to maximize the brand performance

+ Develops LPS with cross functional team

+ Translates/implements international brand campaign locally

+ Prepares the launch plans to ensure successful launch

+ Designs and executes tactical plans in line with the strategy

+ Partners with the sales force to ensure the brand strategies and tactics are cascaded effectively

+ Analyses market research needs and results

+ Coordinates competitive intelligence and drives competitive action plans

+ Develops Financial short- & long-term forecasts, LRPs for the responsible brands

+ Partners with the Medical team to optimize the brand performance

+ Active presence and organization of National & International Congresses

+ Training & motivation of sales force (cycle & launch meetings)

+ Understands business dynamics, identifies business opportunities and develops business cases

+ Partners with Intercontinental Marketing Teams to understand global strategies

+ Identifies business opportunities and develops business case

**Minimum Requirements:**

+ Bachelor’s degree (Master’s Degree would be an asset)

+ Minimum 5 years of experience in a multi-national pharmaceutical company

+ 2+ years of Product Management experience in Oncology area

+ Fluency in English, both oral and written communications

+ Experience with information systems (CRM databases and MS Office)

+ Applies advanced communication and presentation skills

+ Demonstrates strong industry knowledge and commercial attitude (oncology knowledge is a plus)

+ Examines and understands issues from multiple perspectives or points of view; takes a systematic approach to successfully resolving all issues

+ Applies digital marketing skills with omni-channel approach

+ Displays strong organizational and time management skills; multi-tasking; delivers commitments in a timely manner

+ Takes initiative and acts pro-actively, enthusiastically and creatively

+ Demonstrates open-mindedness

+ Applies advanced communication and presentation skills, communicates effectively at all levels both internally and externally and (inter-) nationally

+ Applies project management skills

+ Applies advanced analytical skills

+ Applies financial and budgeting skills and experience

+ Serves as a role model for Amgen Values

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