Description

**Role Summary:**

A critical priority for the Pfizer Vaccines portfolio is to help ensure all patients, regardless of background, have equal access to recommended vaccines and to help public customers overcome barriers to pediatric, adolescent and adult immunization. The Vaccines Public Health Marketing Lead will serve as the subject matter expert and lead the development of the overarching Pfizer Vaccines Public Business strategy and commercial execution to drive a $1B+ public vaccines business. The strategic plan will support Pfizer Vaccines portfolio of products and encompass public customers including the CDC, State Departments of Health, Universal Purchase (UP) States, Federally Qualified Health Centers (FQHCs), Department of Defense (DOD) and Veterans Administration (VA). This role will partner with a broad set of cross functional stakeholders including Brand Marketing, Market Shaping, Public Affairs, Consumer and Customer Facing Teams.

The Public Health Marketing Lead will serve as a member of the US Vaccines Public Health Marketing/HIT Team which operates in an environment that embraces and encourages implementation of innovative ideas and creates a culture of collaboration and teamwork. The candidate will lead the Director, Public Health Marketing with the potential for future team expansion. This role requires strong US business/marketing acumen, excellent strategic thinking and project management skills, the ability to lead and work collaboratively across disciplines, the ability to translate insights into action as well as outstanding leadership and strong communication skills. This position is based in Pfizer’s Collegeville or New York Headquarter locations and reports to the US Vaccines Public Health Marketing/HIT Lead.

**Role Responsibilities:**

+ Lead the development of public sector forecasts, plans, strategies, and operational commitments and ensure delivery of all Op Plan commitments.

+ Develop and execute an integrated public business strategy to ensure success and uptake of Pfizer Vaccines in the public sector (CDC, VFC, Universal Purchase States, VFA, FQHC, VA, DOD and accounts with a mix of public & private business).

+ Develop effective strategies and tactics to drive underlying demand in the public business overall and in targeted areas to ensure the most vulnerable patients are up to date on missed vaccinations.

+ Ensure ongoing monitoring of public performance across brands and channels with routine updates to Brand Teams and Senior Leadership.

+ Lead presentations to Pfizer Vaccines senior leaders to secure endorsement for Public Health Marketing strategic and tactical recommendations.

+ Liaise with key stakeholders involved in the development Public Marketing strategies and tactics including but not limited to Brand Marketing, Market Shaping, Legal, Public Affairs, Consumer and Customer Facing Teams.

+ Ensure strong collaboration with Brand teams to enable effective strategic and tactical coordination by customer segment/channel to maximize our vaccines portfolio public segment opportunities.

+ Partner with Public Sector Lead, Market Shaping Team, CDC and other internal and external stakeholders to help address immunization disparities in the publicly insured/underinsured population.

+ Oversee the development of tools, programs and messaging to increase vaccine adoption and adherence in public sector channels.

+ Ensure strong collaboration with the US sales and accounts team to ensure seamless execution of public strategies.

+ Support training and other initiatives to advance public business acumen among Customer Facing Colleagues.

+ Provide strategic direction, management oversight of direct reports including coaching, goal setting and ongoing performance assessments (direct reports include Director, Vaccines Public Health Marketing with potential future expansion).

+ Support developmental and training opportunities for direct reports.

+ Represent the US Vaccines Public Health Marketing/HIT Team as an enterprise leader during cross-functional team meetings.

+ Participate and contribute as an active U.S. Public Health Marketing & HIT Team member.

**Basic Qualifications:**

+ Bachelor’s degreeand 15or more years ofexperience, 13 years with MBA, 10 years with PhD/equivalent

+ US pharmaceutical experience

+ Strong familiarity with US marketing and public health landscape including CDC, FQHCs, VA, DOD, HCPs, Medical Groups / Integrated Delivery Networks (IDNs), and Payers

+ Previous team leadership experience

+ Proven collaboration skills to effectively influence, guide, coach peers and other colleagues to achieve meaningful outcomes and create positive business impact.

+ Ability to bring strategy and analysis to a tactical, execution level; results oriented.

+ Ability to lead and work effectively in a team-based environment and partner with internal/external stakeholders.

+ Experience with Review Committee approval process

+ Strong business acumen, project management, marketing execution and strategic thinking skills with demonstrated flexibility.

+ Ability to navigate internal organization and processes.

+ Strong verbal and written communication skills – ability to mobilize key stakeholders and engage senior leadership.

+ Conduct all responsibilities in accordance with company polices and an absolute commitment and adherence to applicable compliance rules, regulations and Pfizer values.

**Preferred Qualifications:**

+ MBA, MPH or similar

+ VFC/Public business knowledge

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

**NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS**

+ Role is based in either HQ location (NY or Collegeville)

+ Up to 20% travel

**Other Job Details:**

+ **Last Date to Apply for Job: April 24, 2024**

+ Eligible for employee referral bonus

#LI-PFE

The annual base salary for this position ranges from $191,300.00 to $318,800.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 0.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

**Sunshine Act**

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

**EEO & Employment Eligibility**

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

Marketing and Market Research

#LI-PFE

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