This is a unique opportunity to be a part of a fast growing, highly successful medical device brand team working to support a life changing therapy and surgical device. The brand manager position is primarily focused on therapy awareness and patient marketing initiatives. In this position, you will guide, develop and support Edwards’ various US marketing efforts as we continue to creatively and thoughtfully promote our industry-leading transcatheter products. This position reports to the Senior Global Brand Manager, US for Edwards Transcatheter Heart Valve (THV) Business Unit.
+ Strategically drive and reinforce therapy awareness brand strategies and identities initiatives in the US market
+ Develop and manage referring physician and patient brand materials (including promotion, sales, congresses, training, and education) including both digital and traditional platforms.
+ Partner with US cross-functional teams to implement and lead the execution of marketing materials
+ Manage media plans and media insertions, both print and digital, and ensure our media efforts are effective by tracking metrics and performance.
+ Manage creative agency partners in the development and execution of marketing materials
+ Partner in the development and execution of market research projects to gain customer insights and competitive intel
+ Leverage brand insights to help shape marketing positioning and messaging for product campaigns and broader client engagement platforms
+ Cross-functional collaboration with key stakeholders including global marketing, regulatory, legal, compliance, corporate brand, sales, and other business unit colleagues and leadership as needed
+ Ensure timely and accurate completion of projects
+ Budget management, invoice reconciliation, and reporting
+ Other brand responsibilities as assigned
Required Education & Skills:
+ Bachelor’s degree and a minimum of 3-5 years related Branding/Marketing agency experience
+ Experience in medical device or pharmaceuticals required
+ Demonstrated ability to plan new program/product launches and to support existing product lines/programs of moderate complexity
+ Demonstrated passion for brand marketing
+ Proficiency in digital and web marketing and communication
+ Strong decision making and prioritization skills
+ Ability to communicate through influence
+ Ability to manage and coordinate multiple projects and stakeholders simultaneously, often under time and situational pressures
+ Ability to travel 10-20% of the time
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world’s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 10,000 individuals worldwide.
For us, helping patients is not a slogan – it’s our life’s work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life. Edwards is an Equal Opportunity/Affirmative Action employer including Minorities, Females, Protected Veterans, and Individuals with Disabilities.
Title: US Brand Manager – Transcatheter Heart Valve (THV)
Location: USA-USA-California – Irvine
Job Number: 015241