Description
**Senior Associate – Omnichannel Content Operations**
Location: Hyderabad, Amgen India
**Key Responsibilities:**
▪ Develop and produce digital content across formats such as social media assets, short-form video, graphics, web content, POC, EMR and multimedia materials
▪ Adapt content for different platforms and audiences, ensuring consistency in tone, style, and messaging
▪ Leverage AI tools (e.g., generative text, image, and video tools) to support ideation, asset creation, and content optimization
▪ Review and refine AI-assisted outputs to ensure quality, accuracy, and brand alignment
▪ Manage and organize digital assets, ensuring proper version control and accessibility
▪ Support content publishing workflows
▪ Stay current on digital content trends, emerging formats, and AI capabilities
**Preferred Qualifications:**
▪ Experience using AI tools for content creation (e.g., generative AI platforms, automation tools)
▪ Familiarity with content management systems (CMS) and digital asset management tools
▪ Experience with design and video editing tools
▪ Basic understanding of digital analytics and content performance metrics
▪ Experience working in fast-paced, cross-functional environments
▪ Good working knowledge of Adobe creative tools, including AI-enabled features for content adaptation.
▪ Familiarity with CMS, digital asset management and enterprise content workflow systems
▪ Bachelor’s degree in design, Visual Communication, Marketing, Communications or a related field, or equivalent practical experience.
▪ Relevant certifications or diplomas in design or digital content tools are a plus
▪ Experience: 2–5 years of experience in graphic design, content production, digital asset adaptation or creative operations, preferably in pharmaceutical, healthcare, regulated or agency environments
