Description
**Product Manager, Omnichannel Marketing Operations (AIN)**
**Location:** Amgen India
**Role summary**
As an offshore member of the US brand team, the **Product Manager** will partner closely with brand and cross functional team members to enable effective execution of commercial brand plans. Operate as the on-the-ground product collaborator in Amgen India (AIN) who coordinates delivery, surfaces actionable insights and ensures outputs meet brand priorities, quality and compliance standards, with a strong focus on omnichannel campaign execution and optimization across digital and CRM touchpoints.
**Key responsibilities**
+ Work side-by-side with onshore brand leads to convert U.S. brand plans into clear, executable deliverables.
+ Coordinate end-to-end campaign and program delivery with AIN pods, commercial stakeholders and vendors to ensure on-time, on-brand and compliant execution.
+ Surface and translate analytics and insight outputs (dashboards, segmentation, campaign performance) into practical recommendations that inform brand decisions.
+ Promote adoption of automation and standardized approaches (modular content, metadata/tagging, templating) to simplify operations and increase reuse.
+ Champion the use of AI‑enabled content and productivity tools within the team to accelerate self‑service content creation, repurpose existing approved materials, and drive repeatable, scalable execution models across omnichannel campaigns.
+ Manage vendor and partner coordination for routine execution; escalate and resolve delivery or quality issues in partnership with brand and AIN teams.
+ Track and report core operational metrics (on-time delivery, error/rework, asset reuse, AIN execution independence) and use them to drive incremental improvements.
+ Ensure smooth handoffs, knowledge transfer and a clear RACI between AIN delivery and onshore brand teams; partner with compliance to meet MLR requirements.
**[Omnichannel execution]**
+ Coordinate **creative asset development and submission workflows** , including MAC or MLR readiness, to enable timely deployment across channels.
+ Support execution of **HCP omnichannel campaigns** across channels such as CRM, email, web, paid digital and point-of-care by coordinating assets, timelines and dependencies.
+ Translate **high-level omnichannel strategies** into clear execution briefs for AIN delivery teams, including channel sequencing, content readiness and deployment timing.
+ Support **campaign performance tracking and optimization** by consolidating engagement metrics and helping identify opportunities for test and learn improvements.
+ Partner with Marketing Operations, analytics teams and external agencies to ensure integrated and compliant campaign execution.
**Required qualifications**
+ BS/BTech (CS/IT), MBA Marketing from reputed institutes.
+ 12+ years of overall experience in omnichannel marketing execution or campaign operations in a regulated environment.
+ 3–5 years in commercial marketing for US pharma brands, including brand execution, marketing operations or campaign management.
+ Demonstrated experience partnering with brand teams to execute marketing plans and coordinate multi-stakeholder programs.
+ Strong stakeholder communication, project coordination and vendor management skills.
+ Comfortable working with centralized/offshore delivery teams and practical familiarity with marketing platforms and analytics tools.
+ Demonstrated interest in adopting emerging AI‑enabled productivity or content tools to improve speed, reuse, and self‑service execution within marketing teams.
**Preferred**
+ Pharmaceutical or healthcare commercial marketing experience; familiarity with MLR/compliance. Experience with marketing activities for US brands.
+ Experience supporting omnichannel or digital campaigns including CRM, email or web-based programs.
+ Comfort working with performance dashboards and translating metrics into execution improvements.
