Description
**Job Family:** Brightly Software
**Req ID:** 491053
**Who we are**
Build a
brighter future while learning and growing with a Siemens company at the
intersection of technology, community and sustainability. Our global team of
innovators is always looking to create meaningful solutions to some of the
toughest challenges facing our world. Find out how far your passion can take
you.
**About theJob**
Brightly
Software is seeking a highly motivated and experienced **Senior Manager,Customer Marketing Programs** to join our dynamic and growing team. This
position is ideal for a strategic, customer-centric and results-oriented
individual with a proven track record in developing, executing, and optimizing
integrated customer marketing engagement programs. This role is focused
primarily on comprehensive programs to develop and implement **customermarketing** channel strategies, providing value along the entire
lifecycle, and will be instrumental in driving excellence via cohesive customer
experience and brand presence.
**What youwill do**
**Building andoptimizing programs**
Managing
programs: Refine, structure and continuously improve customer marketing
engagement programs designed for sustained awareness, engagement and enhanced
audience experience.
+ Reimaginescustomer and user experience to include in-person and virtual high valueconnectivity, product education, feedback and insights collection.
+ Developscustomer marketing function and help streamline and grow advocacy program.
Lifecycle
messaging and content development: Collaborate with content and creative,
product marketing, customer success and technical experts to develop compelling
messaging, value propositions, and resources that resonate with across the
customer lifecycle to highlight benefits, features and solutions to improve
their operations.
·
Collaboration
and alignment: Work closely with teams across the organization to ensure
cohesive branding and communications across the customer experience lifecycle
and align on retention and expansion goals.
**Drivingplanning, execution and measurement**
Leading and
implementing successful documented and repeatable programs: Drive customer
marketing, advocacy and/or community support with ongoing improvement.
+ Buildsand supports data-led selection, execution, and evaluation of customerexperience and lifecycle journey programs.
+ ·Managesprogram budget with diligence and efficiency, forecasting and reconciling costsassociated with customer engagement.
+ ·Maintainsvisible overarching program: Proactively build and maintain a comprehensiveliving calendar of all customer experiential touchpoints, indexed by purposeand audience.
+ ·Drivesprograms with a sense of ownership, responsiveness and impact: Ensure customermarketing programs, especially product or service issue communications, aretimely and relevant.
+ ·Performancereporting with continuous improvement: Establish and/or validate baselines forcritical metrics.
+ ·Tracks,analyzes, and reports on the effectiveness of all program initiatives withpartnership across the organization to provide meaningful input in marketingoperations planning and reporting (monthly, quarterly and annual).
+ ·Appliesdata-driven insights to proactively identify areas for improvement andimplement optimization strategies to improve return on investment.
**Collaborativeplayer coaching**
Leading
customer marketing function: Guide and support customer communications and
advocacy marketing with management of a seasoned professional and
cross-departmental project contributors.
+ Collaboratesand solves challenges: Collaborate closely with leaders from content, creativeand brand strategy and communications for approach and messaging alignment.
+ Integrateswith marketing: Coordinate across all marketing functions to provide integratedresults-oriented and customer experience-first guidance and contributions toawareness, education, demand, retention, expansion and referral plans andmeasures.
**What youneed**
+ **7+years of progressive experience** in marketing and/or communications,with an emphasis on **customer marketing and user engagement.**
+ 2+years of **leadership of a team/project team** capacity thatincludes support for professional growth and development of others.
+ Provenexperience in **developing, executing, and optimizing audience engagementprograms** .
**Familiaritywith:**
+ **Building and growing customer marketingfunctions** and creating always on engagement, referral, retention andexpansion.
+ **Corporate customer groups and usercommunities** including advocacy and loyalty efforts.
+ **Exceptional written communication skills** ,with a keen eye for detail, grammar and style.
+ **Proven ability to create and edit content** to ensure a conveying a compelling customer-first value proposition withclarity and adherence to brand/messaging/tone and style guidelines.
+ **Excellent analytical skills** with theability to interpret complex data, derive actionable insights, and drivecontinuous improvement.
+ **Exceptional communication and presentationskills** , with the ability to articulate complex marketing strategies andperformance results clearly and concisely to diverse audiences, includingsenior executives.
+ **Bias toward informed action and stronginitiative to own** the identification and implementation of channelimprovement strategies.
+ **Innate organization strength** with anability to prioritize efforts based on relevance and impact.
+ Ability to work independently andcollaboratively in a remote team environment.
+ Bachelor’s degree in Marketing, Communications,or a related field, or equivalent practical experience.
**What makesyou a Standout**
+ Demonstratedexperience **building or maturing a customer marketing or advocacyfunction** , creating scalable, always‑on engagement programs.
+ Provenability to **collaborate and influence across a matrixed organization** ,driving alignment with content, creative, product marketing,
Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.
**The Brightlyculture**
We’re guided by
a vision of community that serves the ambitions and wellbeing of all people,
and our professional communities are no exception. We model that ideal every
day by being supportive, collaborative partners to one another, conscientiously
making space for our colleagues to grow and thrive. Our passionate team is
driven to create a future where smarter infrastructure protects the
environments that shape and connect us all. That brighter future starts with
us.
**OurCommitment to Equity and Inclusion in our Diverse Global Workforce:**
We value your
unique identity and perspective. We are fully committed to providing equitable
opportunities and building a workplace that reflects the diversity of society,
while ensuring that we attract the best talent based on qualifications, skills,
and experiences. We welcome you to bring your authentic self and transform the
every day with us.
Brightly
maintains a Drug Free workplace in accordance with applicable law.
$91,463 $156,794
**Organization:** Smart Infrastructure
**Job Type:** Full-time
**Category:** Communications
