Description
PRODUCT MANAGER (HEMATOLOGY)
+ Leads country brand plan development and strategic & tactical implementation and owns brand strategy from idea to implementation and monitoring to reach corporate and business goals
+ Leads the brand team and owns the brand agenda by partnering with cross-functional teams including Medical, VA&P, Regulatory, Sales, Finance, Congress & Events, and other related functions & stakeholders to maximize the brand performance as one team
+ Develops and excels strong customer experience across all channels for both internal and external key stakeholders
+ Conducts regular market analysis, develops deep understanding on business dynamics, patient &HCP journey with also tracking the competitive environment and leveraging the growth opportunities
+ Leads business cases and launch excellence processes in all aspects across functions
+ Leads and supports the promotional activities with active involvement and accountability
+ Partners with the field force to drive the brand strategies and tactics, congress and events excellence, customer journey touchpoints, message delivery with aspirational branding story flow
+ Plans, executes, and monitors seamless omni-channel customer and disease awareness experience with orchestrating context and content thru multiple channels
+ Actively collaborates and co-creates in joint processes and projects with other marketing colleagues
+ Assumes the responsibility for sales and OpEx forecasts, financial planning, market, and brand analysis
+ Partners with global and regional marketing teams to implement global to local effectively and proactively shares local best/better practices with global teams
+ Manage and work with external vendors and Amgen Global Service Centers to gather necessary services and develop creatives for both digital and physical
**Base** **Requirements:**
+ Bachelor’s degree (Master’s Degree would be a plus)
+ 2+ years of experience in marketing, commercial or customer-face functions with solid track-record of success
+ 2+ years pharma brand management experience
+ Pharma brand launch readiness and execution experience is a plus
+ Full professional proficiency in English, both oral and written communications
+ Demonstrates strong industry knowledge and commercial attitude with growth mindset
+ Ability to deal with ambiguity and manage time constraints well, takes initiative and acts pro-actively, enthusiastically, and creatively
+ Demonstrates leader and can-do attitude with excellent engagement skills
+ Demonstrates strategic and systematic thinking, analytical approach, excellence in operations and project management
+ Demonstrates strong organizational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner with high quality
+ Applies advanced communication and presentation skills, communicates effectively at all levels both internally and externally and (inter-) nationally
+ Applies innovation and digital in subjects such as Customer360, omni-channel marketing, digital health.
+ Solid brand financials management and internation business networking skills
+ Experience with information systems (CRM databases, IQVIA and MS Office)
