Description
**Job Family:** Buildings
**Req ID:** 491214
**We transform buildings**
With technology for smart and sustainable buildings and infrastructure, we transform the everyday for everyone. By combining the real and digital worlds, we empower our customers to reach their decarbonization goals, lower their operating costs and achieve world-class experiences for people.
Within Siemens Smart Infrastructure, you will be part of our Buildings Business Unit, which brings together the full portfolio of products, software and services for buildings and adjacent infrastructure.
Join our team and help shape the future of secure and reliable industrial operations! At Siemens, we foster an inclusive and innovative environment where your expertise can make a global impact. If you are passionate about marketing, cybersecurity, and electrical services, apply now and be part of our mission to protect and power the world’s critical infrastructure
Transform the every day with us!
**Location** : United States
**Position Overview**
We are seeking a dynamic and experienced **Global Marketing Manager** to lead the marketing strategy for our **Operational Technology (OT) Cybersecurity and Electrical Services portfolio** worldwide for the Siemens Buildings business. In this role, you will be responsible for shaping the global marketing vision, driving demand generation, and positioning Siemens as a trusted leader in securing industrial environments and delivering reliable electrical services. This is an exciting opportunity to make a significant impact on the safety, resilience, and sustainability of critical infrastructure globally.
**You will make an impact by:**
**Responsibilities**
+ **Developing and executing global marketing strategies** for OT Cybersecurity and Electrical Services, including integrated campaigns, content creation, and go-to-market plans
+ **Collaborating with cross-functional teams** (Technical Units, Regional Marketing, Communications, Offer Management, and Sales) to ensure alignment with overall business objectives
+ **Defining and articulating the value proposition** for OT Cybersecurity and Electrical Services, emphasizing risk mitigation, compliance, and operational continuity.
+ **Leading the strategic narrative** for these offerings, guiding demand generation and sales enablement efforts to strengthen market positioning
+ **Creating compelling, customer-focused content** for digital platforms, sales collateral, thought leadership pieces, and event materials
+ **Leveraging market intelligence and competitive insights** to identify growth opportunities and refine marketing initiatives
+ **Conducting research and benchmarking** to stay ahead of industry trends, regulatory changes, and emerging threats in OT environments
+ **Driving global campaign execution** in collaboration with regional teams, ensuring consistent messaging and brand positioning across all markets
+ **Promoting Siemens’ leadership** in OT Cybersecurity and Electrical Services through innovative marketing approaches and strategic partnerships
+ **Continuously optimizing marketing performance** by applying best practices and data-driven insights
**Your success will be grounded in having these qualifications:**
+ Bachelor’s degree in Marketing, Business Administration, or a related field; advanced certifications in cybersecurity or electrical services marketing are a plus
+ 7+ years of experience in B2B marketing, preferably in OT Cybersecurity, Electrical Services, or industrial technology sectors
+ Strong understanding of OT environments, cybersecurity principles, and electrical service offerings
+ Proven success in developing and executing global marketing strategies and campaigns
+ Expertise in market research, competitive analysis, and growth opportunity identification
+ Exceptional communication and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences
+ Project management proficiency and experience working in global, cross-functional teams
+ Familiarity with digital marketing tools and demand generation strategies.
+ Self-driven and results-oriented, with strong organizational skills and ability to meet deadlines
+ Fluent in English; additional languages are an advantage
**About Siemens:**
We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers. Learn more about Siemens here.
Our Commitment to Equity and Inclusion in our Diverse Global Workforce:
We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.
$112,000 $193,000 10
**Organization:** Smart Infrastructure
**Job Type:** Full-time
**Category:** Marketing
