Description
**Accountabilities**
+ In cooperation with Marketing Lead and Business Unit Lead, develops and executes Business Unit franchise strategy
+ Maximizes the brand potential at national level, by creation of differentiated value propositions
+ Coordinates x-functional team meetings in cooperation with marketing lead and the development of Brand Plans in Cluster Teams
+ Delivers materials, presentations and campaigns, including coordinates generation of customer access tools in variable channels
**Overall Responsibilities**
**Brand Planning**
+ Together with Marketing Lead coordinates cluster team, including planning and execution of cluster team meetings
+ Coordinates creation of Business Unit brand strategies
+ Co-develops Country Brand Plan in x-functional cooperation in full congruence with International Brand Plan
**Marketing**
+ Translates/implements international brand campaign locally
+ Develops and executes on Marketing/Commercial tactics
+ Ensure conception and effective roll- out of marketing campaigns and patient- centric solutions and partnerships
+ In cooperation with Marketing Lead, manages approved marketing budgets to ensure appropriate allocation of resources to meet the plan and financial control
+ In cooperation with Sales Lead responsible for all operational marketing matters relating to the products and activities in the commercial team
+ Coordinates and drives effort to continuously develop tools from variable channels to get access to customers
+ Designs and executes promotional activities by determining the type, sequencing and frequency of the promotional mix for target HCPs and fully utilizing range of channels (according to Customer Engagement goals)
+ Prepare marketing environment for future launches (2-4 years)
Coordinates competitive intelligence and drives competitive action plans
**X-functional cooperation**
+ Partners with the Medical department to optimize the brand performance in x-functional cluster team
+ Cooperate with digital lead on joint projects according to brand strategy
+ Be an active member of the international marketing team and share best practices with international colleagues
+ Partner with relevant stakeholders (internal and external) on national and international level
+ Support the Business Unit Lead during preparation for presentations for e.g management presentations and Business Reviews
**Procedures**
+ Recruits and manages external vendors
+ Execute and analyses market research
+ Overall responsible for content in materials, including compliance with Amgen policies and procedures and national regulations
+ Drives C3 process for sponsorships
+ Planning of brand DOE and project POs
+ **Outputs**
+ Brand DOE budget/ Brand performance/ Brand plans
+ Sales support tools
+ Promotional campaigns
+ Marketing events
+ Input to Product Forecast and LE
+ Business presentations for Brand/Franchise/Country Reviews
+ Cross-functional SC strategy and roadmap for roll-out, funding and improvement
+ Innovative solutions to maximize Customer Engagement activities, and SC ability to support these activities
+ Planning, execution, governance processes for MC planning and SC delivery
**Minimum Requirements**
+ Academic education or experience from similar positions
+ Minimum 2 years of experience as a Product Manager
+ Fluency in English, both oral and written communications
+ Fluency in Danish or Norwegian, both oral and written communications
+ Financial and budgeting skills
+ Experience using MS Office tools
+ Tenure at last two jobs for at least 2 years each
**Preferred Requirements**
+ Minimum 2 years in a big pharmaceutical company
+ Documented experience in franchise area (e.g., Oncology, Gen Med, etc.)
+ Documented success in gaining or maintaining market leadership
position
**Competencies**
+ Applies advance project management & analytical skills
+ Demonstrates strong industry knowledge and commercial attitude
+ Demonstrates networking capabilities
+ Applies advanced communication and presentation skills/ networking capabilities
+ Displays strong organizational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner
+ Takes initiative and acts pro-actively, enthusiastically and creatively
+ Demonstrates open-mindedness and helicopter view capabilities
+ Communicates effectively at all levels both internally and externally, and (inter-) nationally
+ Open to try new ideas, learning from setbacks
+ Serves as a role model for Amgen Values
In case of any questions, please feel free to reach out to:
+ Regitse Leleur, Marketing Manager, email rleleur@amgen.com ;telephone +45 22102551
+ Monica Leidland, HR Sr Manager, email: mleidlan@amgen.com ;telephone +4748168113
