Description
**Job Family:** Electrification & Automation
**Req ID:** 523646
At Siemens, we are committed to enabling sustainable
progress through technology by empowering customers to connect the real and
digital worlds. Together, we are improving how we live, work, and move today
and for future generations. We know a business thrives when its people thrive,
which is why we put our people first. Join our global, diverse team and
discover opportunities to grow, contribute, and shape what comes next.
**Transform the everyday with us!**
The Electrification & Automation (EA) Business Unit
offers the full range of energy distribution systems and solutions for all
markets and through all sales channels. We provide reliable power distribution
grids of today while investing in our Future Grids portfolio to create the
power distribution grid of the future.
**We are seeking a Senior Marketing Communications Specialistfor our team in Wendell, NC (Greater Raleigh)**
In this role, you’ll help drive business growth through
integrated marketing and communications initiatives by developing and executing
marketing strategies, creating compelling campaigns and content, and partnering
closely with cross-functional teams to strengthen market presence and support
business objectives. The ideal candidate brings strong B2B marketing
experience, exceptional communication and presentation skills, advanced visual
storytelling capabilities, and the ability to align marketing efforts with
Siemens’ broader business vision.
Employees are expected to be onsite up to two days per week,
including Tuesdays as the designated team collaboration day. Additional onsite
presence may be required based on business needs, meetings, events, or team
initiatives.
**You’ll make an impact by:**
+ Developingand executing strategic marketing and communications plans that align withbusiness objectives, strengthen Siemens’ market position, and increasebrand awareness across key target markets.
+ Planning,managing, and optimizing integrated marketing campaigns across digitalchannels, social media, email marketing, events, trade shows, and otherdemand generation activities to drive customer engagement and businessgrowth.
+ Creatingcompelling content and visual storytelling assets including presentations,brochures, whitepapers, case studies, videos, sales enablement materials,and other customer-facing communications that translate complex technicalconcepts into clear business value.
+ Partneringwith sales and business development teams to develop customer-facingmaterials, messaging frameworks, and campaign assets that support customerengagement, sales effectiveness, and revenue growth.
+ Developingand executing internal and external communications initiatives by creatingaudience-focused messaging and communication strategies that align withbusiness priorities and Siemens brand standards.
+ Leveragingmarket research, customer insights, and marketing analytics to identifytrends, evaluate program effectiveness, measure performance, and providerecommendations that support strategic decision-making and continuousimprovement.
+ Coordinatingand supporting industry events, conferences, webinars, and customerengagement activities that showcase Siemens solutions, reinforce thoughtleadership, and strengthen market presence.
+ Exploring,evaluating, and adopting emerging marketing technologies, includingAI-enabled tools, to improve content quality, workflow efficiency,audience engagement, and campaign effectiveness while maintaining highstandards for creativity, accuracy, and brand integrity.
+ Drivingmarketing process improvement initiatives by identifying opportunities toenhance workflows, tools, content management practices, and campaignexecution processes to improve scalability and operational effectiveness.
+ Collaboratingacross functions and managing marketing resources effectively, partneringwith sales, product management, corporate marketing and communications,and business leaders while managing budgets and priorities to maximizeorganizational impact and return on investment.
**You’ll win us over with the following qualifications:**
**Basic Qualifications**
+ Bachelor’sdegree in Marketing, Communications, Business, or a related field.
+ 7+years of experience developing and executing B2B marketing andcommunications strategies, campaigns, and programs that drive measurablebusiness results.
+ Experienceplanning and managing integrated multi-channel marketing initiatives,including digital marketing, social media, content marketing, demandgeneration, events, and customer engagement programs.
+ Exceptionalwritten, verbal, visual, and presentation communication skills, with theability to develop audience-focused messaging, influence stakeholders, andtranslate complex technical concepts into compelling customer-focusedstories.
+ Provenexperience developing marketing and communications content, includingpresentations, sales enablement materials, whitepapers, case studies,campaign assets, and internal and external communications.
+ Proficiencyin Adobe Creative Suite and PowerPoint, with demonstrated ability tocreate visually compelling presentations, marketing collateral, andcustomer-facing materials through effective visual storytelling anddesign.
+ Experiencesupporting sales and business development efforts through the developmentof presentations, messaging frameworks, customer-facing communications,and marketing assets that contribute to business growth.
+ Experienceleveraging market research, customer insights, analytics, and AI-enabledmarketing tools to support content development, campaign planning,audience engagement, and data-driven decision-making. Demonstrated abilityto pair creative thinking and marketing expertise with sound judgment toensure accurate, high-quality results.
+ Strongproject management, organizational, and prioritization skills, with theability to manage multiple initiatives, stakeholders, budgets, andcompeting priorities in a fast-paced environment.
+ Provenability to collaborate across cross-functional and matrixed organizations,partnering effectively with sales, product management, marketingcommunications, and business leadership teams while maintaining a curious,adaptable approach to marketing innovation and emerging technologies.
**Preferred Qualifications**
+ Experiencein B2B marketing within the power equipment, electrification, automation,infrastructure, industrial technology, or manufacturing industries.
+ Experienceusing marketing technology platforms, content management systems,marketing automation tools, and analytics platforms.
+ Experienceevaluating, implementing, or experimenting with AI-powered solutions, AIagents, chatbots, workflow automation technologies, or advanced marketingtechnology tools.
+ Experiencecreating multimedia, video, or digital content to support customerengagement and brand awareness initiatives.
**About Siemens:**
We are a global technology company focused on industry,
infrastructure, transport, and healthcare. From more resource-efficient
factories, resilient supply chains, and smarter buildings and grids, to
sustainable transportation as well as advanced healthcare, we create technology
with purpose adding real value for customers. Learn more about Siemens here.
**Our Commitment to Equity and Inclusion in our DiverseGlobal Workforce:**
We value your unique identity and perspective. We are fully
committed to providing equitable opportunities and building a workplace that
reflects the diversity of society, while ensuring that we attract the best
talent based on qualifications, skills, and experiences. We welcome you to
bring your authentic self and transform the everyday with us.
#LI-EP1 #LI-ONSITE
66,973 114,811
**Organization:** Smart Infrastructure
**Job Type:** Full-time
**Category:** Communications
