Head of Strategy and Marketing, eMobility North America

Description

**Job Family:** eMobility

**Req ID:** 478256

Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrives is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you?

**Transform the everyday with us!**

**We are looking for Head of Strategy and Marketing, eMobility North America. This position will be based in Atlanta GA.**

This strategic and results-driven leader will drive market growth by shaping and implementing Go-to-Market (GTM) strategies and optimizing marketing investments. This role will combine market intelligence, strategic planning, and marketing execution to ensure Siemens captures opportunities in high-potential segments and geographies. The ideal candidate will have strong analytical skills, experience in cross-functional collaboration, and the ability to translate insights into impactful growth strategies.

**You’ll make a difference in the following areas:**

Market Intelligence & Growth Strategy

+ Build and lead a market intelligence function to monitor industry trends, competitor moves, and customer needs.

+ Conduct SWOT and opportunity assessments to identify high-growth markets, segments, and channels.

+ Prepare and present business cases that quantify opportunities using Economic Value Added (EVA), pricing, and volume data to guide investment and growth decisions.

+ Translate insights into actionable growth strategies, market entry plans, and investment priorities.

+ Represent Siemens in government affairs and regulatory matters relevant to market expansion.

Go-to-Market (GTM) Strategy & Execution

+ Lead cross-functional GTM planning and execution for new products, services, and market entries.

+ Align marketing, sales, product, and customer success teams for successful launches and sustained growth.

+ Drive brand and positioning strategies to strengthen Siemens’ presence and competitive edge.

+ Define where and how to allocate marketing spend (digital, events, partnerships, campaigns) to enhance return on investment.

Marketing & Communications Leadership

+ Manage internal and external communications to reinforce brand and business objectives.

+ Be responsible for MarComm budget with a focus on measurable impact and efficient spend allocation.

+ Ensure communications strategy supports both growth initiatives and broader business priorities.

Business Excellence & Commercial Effectiveness

+ Develop CRM tools and standard methodologies to enable customer insights and improve retention.

+ Optimize sales processes and efficiency through data-driven recommendations.

+ Lead S&OP meetings with Finance, Sales, and Supply Chain to ensure market-driven planning.

+ Deliver business reporting and performance tracking against growth objectives.

**You’ll win us over by having the following qualifications:**

Basic Qualifications:

+ Bachelor’s degree in Marketing, or Business related degree

+ 8+ years with the following:

+ Progressively responsible sales, marketing, strategic planning, or business development roles

+ Proven track record in leading strategic initiatives in B2B products/engineering solutions environments

+ Experience managing and developing high-performing teams

+ Advanced analytical and critical thinking abilities to solve complex business challenges

+ Strategic vision combined with tactical execution capabilities

+ Willingness to travel up to 25% including international destinations

+ Legally authorized to work in the United States on a continual and permanent basis without company sponsorship

Preferred Qualifications:

+ MBA or equivalent advanced degree (preferred)

+ Strong financial competence, with hands-on experience in EVA modeling, pricing strategy, and business case preparation

+ Demonstrated success in allocating and managing marketing spend with clear ROI measurement methodologies

+ Proficiency with CRM systems, marketing automation platforms, and business intelligence tools

+ Experience with market research methodologies and competitive analysis frameworks

+ Ability to influence without direct authority in a matrix organization

**You’ll Benefit From**

Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here.

The pay range for this position is $120,540 – – $206,640 annually with a target incentive of 15 of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

**Equal Employment Opportunity Statement**

Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

**EEO is the Law**

Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law.

**Reasonable Accommodations**

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link **Accommodation for disability form** . If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.

**Pay Transparency**

Siemens follows Pay Transparency laws.

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**Criminal History**

Qualified applications with arrest or conviction records will be considered for employment in accordance with applicable local and state laws.