Description
**ROLE SUMMARY**
Within the U.S. CMO, the Manager of Programmatic will be part of the Performance Media team. The role will be responsible for overseeing key aspects of the programmatic media planning and buying process, ensuring seamless execution of campaigns across a wide array of portfolio brands and accounts. More specifically, this role will be a “hands on keyboard” in-platform position, whereby successful management of programmatic media buys will be prioritized.
**ROLE RESPONSIBILITIES**
+ Activate programmatic media campaigns in a “hands on keyboard” in-platform capacity, ensuring accurate setup, timely delivery, and optimal performance via optimizations for DTC and HCP efforts.
+ Implement optimization strategies to maximize campaign performance, including bid management, budget allocation, and creative testing.
+ Oversee the integration and utilization of demand-side platforms, understanding the unique complexities of all platforms.
+ Serve as the primary point of contact with programmatic platforms, vendors, and agencies for all programmatic activation efforts.
+ Stay up to date with programmatic trends, best practices, and emerging technologies to identify new partnership opportunities.
+ Assist programmatic leadership on platform reporting requests.
+ Monitor KPI performance and partner with Media Measurement team to provide actionable insights and optimization recommendations.
**BASIC QUALIFICATIONS**
+ Cross-channel media planning/buying background, including a full understanding of the video and programmatic landscape.
+ Applicant must have a bachelor’s degree with at least 4 years of relevant experience; OR a master’s degree with at least 2 years of relevant experience; OR a PhD with 0+ years of relevant experience; OR an associate’s degree with 8 years of relevant experience; OR a high school diploma (or equivalent) and 10 years of relevant experience
+ Deep understanding of programmatic advertising platforms, including in-platform “hands-on” expertise.
+ Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.
+ Ability to work effectively in a team-based environment across a variety of cross-functional marketing teams.
+ Strong communications and presentation skills, with the ability to articulate complex subject matter clearly to a wide variety of audiences.
+ Ability to thrive in fast-paced, dynamic corporate environment.
**PREFERRED QUALIFICATIONS**
+ BA/BS preferred
+ 4+ years of agency or client-side experience.
+ Pharmaceutical experience with an understanding of pharmaceutical marketing guidelines and restrictions (consumer and HCP).
+ Analytical mindset with the ability to measure and report on partnership performance.
+ Understanding of media measurement norms, evolving landscape, and industry standards.
**Additional Job Information:**
**Last Date to Apply: June 30, 2025**
Location: New York, NY
#LI-PFE
The annual base salary for this position ranges from $102,900.00 to $171,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 15.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
**Sunshine Act**
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
**EEO & Employment Eligibility**
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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