Description
Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics, and biotechnology?
At Cytiva, one of Danaher’s (https://danaher.com/our-businesses) 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) which makes everything possible.
The Product Marketing Manager- PDVS is responsible for development and execution of targeted marketing growth strategies for the Process Development and Validation Services (PDVS) portfolio, a ~$50M business.
This position reports to the Marketing Director for Enterprise Solutions, Aseptic Filling, Automation, Digital, Blended Learning, Process Development and Validation Services businesses within the Hardware Solutions operating company located in Bangalore and the role will be an on-site role.
What you will do:
+ Marketing plan: Develop and execute the annual marketing growth plan for the PDVS business unit.
+ Segment-specific campaigns: Design and execute omnichannel awareness and lead generation campaigns to drive funnel additions and wins.
+ Content & sales enablement: Partner with product management, sales, creative agencies, and Marcom to develop persona-driven value propositions, including sales tools, case studies, and digital assets that support the buyer’s journey. Own the go-to-market aspects of Launch Excellence for new product launches.
+ Cross-functional collaboration: Align with product management, sales, central and regional marketing and brand teams to ensure holistic messaging of Cytiva’s capabilities. Act as the PDVS subject matter expert for portfolio specific NPIs.
+ Market insights & competitive analysis: Gather customer insights (Voice of Customer), track industry trends, and analyze the competitive landscape to adjust marketing strategies and product positioning.
Who you are:
+ Bachelor’s degree in Life Sciences, business, or a related field (MBA preferred).
+ 5 years’ experience in marketing/ product management/ sales/ marketing communications with a strong understanding of the Life Sciences and/or the Biopharma industry.
+ Demonstrated experience in developing strategic plans and managing marketing projects (e.g., content development, campaign management), with knowledge of building the marketing funnel and sales processes.
+ Strong leadership, communication, collaboration and project management skills with proven ability to drive and manage initiatives in matrixed environment
+ Strong business acumen, financial, organizational and relationship building skills.
Travel, Motor Vehicle Record & Physical/Environment Requirements:
+ Ability to travel globally 10% for external customer facing meetings and internal Kaizen workshops.
It would be a plus if you have previous experience in:
+ Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSPs.
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info (https://leplb1040.upoint.alight.com/ah-angular-afirst-web/#/web/danaher/cp/preauth-home)
The role requires to liaise with stakeholders in Europe and US time zones. The candidate must be flexible to work/ participate in meetings and engage with stakeholders in these time zones.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com .
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
