Description
Main purpose of Job & Responsibility:
Majorly support brand team for marketing campaign operation and omnichannel strategy & execution through digital touch points.
**<< Omni channel Campaign Operation Management >>**
+ Collaborate with JAPAC / Global team and take the leadership in Japan to launch the global customer experience base campaign framework.Incl. developing campaign design process & toolkit.
+ Provide advice / consultation for commercial stakeholders on how to leverage marketing automation platforms & service such as Salesforce Marketing Cloud, VEEVA Sales CRM, into the campaign planning process.
+ Coordinate between brand team (Oncology TA), agency, Global Service Center for omnichannel campaign execution.
+ Support brand team for contents tagging and KPI design & tracking for campaign performance measurement.
**<< Omni Channel strategy planning & Excellence>>**
+ Develop digital channel strategy and align with global / local brand strategy.
+ Provide guidance / excellence on omni channel execution base on the research of industry trends or case study from other affiliates.
**<< Team Management / Project Management >>**
+ Facilitate workshop / meeting with commercial stakeholders (local and global) for business discussion / training.
+ Manage project and service delivered by external biz partners / vendors and Global Service Center support team.
+ Budget control incl. team’s OPEX forecasting & execution.
Desired Skills
+ Strong leadership, collaborating, and influencing skills with a demonstrated ability to achieve goals and results in a highly matrixed environment.
+ Good capability and high flexibility of dealing with uncertainty.
+ Solid understanding of (at least one of) the CRM / digital marketing platform (for example, Veeva, SFMC, CMS, etc,.)
+ Has knowledge of omnichannel campaign journey design & operation (incl. tracking and performance evaluation).
+ Good at documentation/presentation, experience facilitating conversations and driving decisions between cross-function organization.
+ Strong consultative problem-solving skills.
+ Able to manage and take the ownership of multiple tasks independently.
+ Language: Japanese (native level) & English fluency, both oral and written communications are required
Qualifications
+ Experience in digital marketing/SFE (Sales Force Effectiveness) for minimum of 3 years in pharmaceutical company in Japan
+ Basic knowledge or certification of digital service (incl. marketing platform automation, data flow, service integration with 3rd party vendor)
+ Bachelor’s or master’s degree of university , Better to have Master / Certification of Business Administration
