Description
I.GENERAL SUMMARY & OVERALL CHALLENGES
Global Marketing Services wants to enhance and complete customer information to ensure that our promotions and marketing campaigns are serving the customers application needs and their buying decisions at the same time ensure that our customer data is updated & maintained. The Market/Desk researcher would help GMS achieve capture/research accurate & reliable customer information for account mapping and targeted market campaigns.
II.KEY RESPONSIBILITIES
Responsible for secondary research/data mining to identify decision makers specifically for the pharmaceutical and the academic market. Acquaintances with databases like (PubMed, NIH, LinkedIn, XING), validating, examining data and sharing high quality customer data with the global team. Help improve operational performance through data analysis.
Executes data research/mining process whereby potential customers account list comprising detailed contact information are generated and validated for quality. We put specific focus in research methodology, approach, accuracy and in meeting timelines for deliverables.
Provides weekly customer/lead generations list to marketing teams for potential sales and to increase market visibility of the product.
Analyses the customer data to provide trends across segments; to ensure our business strategies address our ever-changing markets. .
Other duties may be assigned as required by the business need.
Responsibility
Pulling out customer account list from databases (PubMed, scientific publications research etc., LinkedIn Sales Navigator, Hoover, XING).
Searching & validation each contact record using online directories or google; updating the contact list in excel
Providing list in Excel of all cleaned & de-duped records to marketing team
Updating, cleaning and maintaining the new customer account contact details in SharePoint
Communicating with global leaders as per business need.
III.REQUIREMENTS FOR THIS POSITION
Professional Experience
+ Minimum 2 years of healthcare secondary/primary market research experience; data research/mining & analysis (Product based secondary research is preferred)
+ Ability to communicate with global cross functional leaders in Danaher
+ Advanced knowledge of MS Excel and Access required
b) Education
+ Bachelor’s degree in Pharmacy/Life Science related fields. (Specialization in Life Science related field is preferable)
c) Language
+ English
d) Travel (required estimated % of time)
+ No travel
IV.PERSONAL TRAIT PROFILE
+ Self-motivating & driven
+ Eye for quality
+ Focused & work driven
+ Open to learning
+ Must be computer proficient with Microsoft Office (Excel, Access, Word, PowerPoint)
+ Should have good analytical skills and common sense
V.KEY RELATIONSHIPS
a) Internal
+ Reports to Visibility Team Lead
+ Works closely with global Marketing Team members
+ Collaborate with cross functional leaders to ensure continual improvement.
VI.CORPORATE SUMMARY
Danaher
Danaher Corporation is one of the most remarkable success stories in the Fortune 500. In addition to Leica, Danaher owns some of the world’s leading industrial brands – products that span the most demanding applications in the world. Currently over 50 companies and 60,000 employees around the globe are working together challenging each other to take this success even further. Our joint quest does not only increase chance of success, it also fosters an environment in which a global career path is encouraged and limited only by your talent, capacity and ambitions.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
