Description
**Organization:** **Transformation office, New Product Planning**
**Report to:** **Associate Director,** **New Product Planning**
**Main purpose of job:**
+ Drive commercial assessment of the early asset pipelines until the BT (Brand Team) is established and ensure a smooth transition of information and assessment outcomes from NPP to the BT
+ Aim to maximize the potential of new assets by assessing the candidate assets, aligning with corporate strategy, and addressing unmet medical needs in Japan from early development phase
+ Evaluate the commercial potential of new assets, support strategic market formation, and ensure smooth brand transition
+ Lead commercial assessment within cross-functional JPST (Japan Product Strategy Team) framework until establishing the Brand Team in Japan
+ The role helps to inform senior commercial leadership of the commercial viability of new assets/indications
**Responsibilities:**
+ Lead communication and discussion with global commercial members on behalf of JPST as commercial representative
+ Analyze assumed market size in JP for the new candidate assets
+ Conduct appropriate market research by collaborating with BAI team to understand the current market environment, grasp expectation/concern for the new assets in our target TA (therapeutic area)
+ Identify future market trend/dynamics in consideration with the new assets over the next several years
+ Map the current patient journey and analyze future changes if the new assets are available in the market
+ Assess the asset’s feasibility from a commercial perspective (marketability, competitive landscape, positioning, and future business opportunities as well as potential risks we need to address)
+ Develop and execute market formation strategies
**Basic Qualifications**
+ 5+ years of experience in marketing or commercial strategy in the pharmaceutical industry
+ Knowledge of market analysis, revenue forecasting, and value proposition construction
+ Experience collaborating with cross-functional teams in local
+ Experience collaborating with global teams/colleagues
**Preferred Qualifications**
+ Advanced degree in business (MBA), marketing, or related field
+ Proven track record in successful product launches and market formation
+ Strong analytical and strategic thinking skills
+ Both Japanese and English (business level); fluency in speaking, writing and reading
**Work Style:**
+ Remote work is supported. However, applicants must be able to commute to the office flexibly when needed. Office attendance is expected on an occasional basis, typically around twice per month.
